Editorial Design - Motion Graphics
Con NocheBuena ¡Empieza la temporada!
Noche Buena: The Ritual of the Wait
Some moments only happen once a year, and the arrival of NocheBuena beer is one of them. For the "Empieza la Temporada" (The Season Begins) campaign, my goal was to visually capture the collective excitement that marks the start of the holiday season through a warm and sophisticated aesthetic.
This project successfully merged the tradition of an iconic brand with a contemporary, multi-platform vision, designed to inspire and connect with the audience during the most anticipated time of the year.
In this project, I took on an integral role in the creative execution.
Editorial Design:
I conceptualized and designed the Exclusive Recipe Book, an editorial piece (digital only) that fuses Noche Buena’s heritage with the culinary proposals of key influencers and content creators.
Motion graphics and graphic design:
I translated the campaign identity into a dynamic digital experience, designing and animating social media assets that brought the "Empieza la Temporada" claim to life.