Design that bends

without the snaps

Being flexible doesn't mean being invisible. It means being brave enough to lean into the curve.

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Featured Projects

A cookbook titled 'Recetario Noche Buena' on a wooden table surrounded by Christmas decorations, including pine branches, red and gold ornaments, a pine cone, and confetti. A smartphone displaying a social media post about Christmas recipes is also on the table.

Nochebuena ¡Llegó la temporada!

Motion Graphics & editorial design.

Nochebuena is a seasonal Bock beer that people wait for all year round. With this campaign we had one message in mind: Once Nochebuena arrives, the Holiday season starts.

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Three promotional banners for Banco Azteca advertising discounts and offers with images of smiling people holding cards and shopping packs, featuring green backgrounds and neon-style icons.

Promos Banco Azteca

Art direction & Design

We were challenged with creating a master graphic which would communicate Banco Azteca´s promotions all year round.

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A woman with curly hair, dressed in red plaid pants and a jacket, standing in an urban park with tall skyscrapers in the background, holding up her hand in a peace sign.

The brain

behind the curls

My day-to-day isn't about "pushing buttons" or going through my whole font library until I find the right (ok, sometimes it is); but it’s also about leading art teams to build campaigns we’re actually proud to show off. I’ve navigated the fast-paced world of Publicis Groupe with Grupo Elektra , the beer industry with Heineken , and the corporate side with HSBC

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