Branding - Motion Graphics
Pako con K
The Concept: Breaking the Mold for a New Generation
How do you build an identity that feels as dynamic as the generation it speaks to? Pako con K is a project that celebrates authenticity and high-energy storytelling. The challenge was to create a brand that wasn't just visually striking, but one that possessed its own unique "voice" .
Art Direction & Visual Language: I established a visual system rooted in contrast and expressiveness. By selecting a vibrant color palette and character-heavy typography, I ensured the brand was instantly recognizable in saturated digital environments. Mixing elements from military visual elements as well as video games ones which were integral to Pako´s personal brand
Illustration & Custom Iconography: I designed a set of original graphic elements and illustrations that serve as the brand's DNA. This allowed the communication to remain flexible, playful, and deeply relatable to the target audience.
Motion Graphics & Social Assets: As a Motion Designer, I transformed the static identity into a living experience. I created rhythmic animations for social media that reinforce the brand’s "with a K" personality, ensuring an immediate visual impact within the first few seconds of exposure.
Graphic Design & Multi-Platform Layout: I executed the brand’s application across various digital formats, maintaining visual coherence and the disruptive energy that defines the project.
